Tips

WHAT DOES IT TAKE TO WIN A GOLD PACK AWARD?

The judges will look for the excellent application and execution of any new, innovative and creative design, marketing and technology applied to packaging in South Africa.

Here are some suggestions that we hope will assist you with your entry.

Select a pack for entry that has made an impact for your business and your customer through its sales and the market response.

Consider your selected entry's merits regarding creative design, marketing or technology applied to the packaging. Make sure you highlight these merits clearly in your support motivation.

Remember you only have 50 words for your motivation summary. This must catch the attention of the judges and clearly indicate why your entry should be a winner.

The main motivation support section allows 300 words but use them wisely. Avoid "puffery" (words like 'unique', 'special', 'excellent'). The judges will assume this - why else would you be entering the pack? Include relevant information - market place success, production cost savings. distribution advantages, environmental benefits. Briefly highlight the outstanding features of your packaging. (Save the broader detail for the 'Optional Additional Support Information" section of the entry.)

Use the "Optional Additional Support Information" section of the entry to substantiate your claims. The judges will only read this section if your main motivation interests them enough or your entry raises issues or debate.

Relate your pack's achievement to the conditions and state of the of packaging industry in your South Africa. Highlight why your pack stands out in our market.

Highlight the local input in terms of creative design, marketing or technology - but do not disguise the 'imported' knowledge or technology. Credit will be given for the excellent application and execution of the 'imported' knowledge or technology.

Select your pack samples carefully. Do not supply packs that are poorly printed or converted. The judges will expect that you have sent the best examples of what you are able to produce.

Supply professional photographs. Mobile phone pictures will not do justice to your entry. Use the "Optional Additional Support Documents and pictures" section to supply additional photographs of any special feature of your entry - such as a clever opening or closing device, the difference between an empty and filed pack, the old vs. the new pack - or anything that supports your motivation. The judges will look here if your main motivation interests them enough.

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